The Surrogacy Foundation
A non-profit where donors cash in dollars for dopamine
A movement to bring surrogacy mainstream
Strategy, identity, copywriting
Surrogacy has a serious branding problem.
IVF has taken the family planning spotlight for too long. But the unfortunate truth is, many women have health conditions that prevent them from carrying a baby to term.
So how do we get (money not egg) donors psyched about surrogacy when public perception is that it’s a luxury for the Kardashians and the ultra-rich?
Bring surrogate parents-to-be out of closed doors and into the limelight.
Believe it or not, donating isn’t just a tax write-off for people with means. For many, it’s a form of self-care. But to feel good about donating, donors need to feel good about where their money is going.
So we helped founders Zach & Alex re-imagine their nonprofit to celebrate the entire long and complicated surrogacy journey. When donors see the role their money plays at every step, they know they’re not just changing lives. They’re helping people start new ones.
