Juniper
A place for uninhibited pet parents
A newsletter for doglovers
What we did
Strategy, identity, web design, development
The insight
Being pet-obsessed is actually pretty cool.
Inflation. Climate change. Limited childcare. It’s no surprise that for many millennials and Gen-Zers, dogs are the new kids.
Meanwhile, most pet brands are still treating pets like… dogs? We realized that pet parents crave a space that embraces their obsession and gives them the resources they need on their unique journey of “pawenthood” (sorry).
The idea
Create a social club for humans who like pets more than people.
That insight drove our approach to design for Juniper, Allison Medina’s new-to-world newsletter for dog parents. Instead of a traditional pet brand, we imagined a social club that validates the quirks and concerns of devoted dog parents everywhere.
Led by visuals that speak directly to their lifestyle, the design fosters a community where the love for “furbabies” is celebrated.
The impact
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