Finder
Compare your freaking heart out
A comparison site that wants you to have fun
Strategy, identity, copywriting
It’s dull inside the vortex of mortgage loans, credit cards, and insurance options.
Everyone loves a great deal. But do you know anyone who raves about their favorite comparison site? Neither do we.
Comparison sites are a utility. A boring means to an anxiety-inducing end. Visitors want to get in and get out. But does it have to be that way? What would happen if people signed up for a small business loan with a smile?
Be the world’s most not boring comparison site.
We wanted to create a comparison site that feels like the quirky, high-energy best friend who totally crushes it with their stocks. A place where curious, financially responsible people can let loose and learn something.
Finder’s bubbly eyes logo, design system, and voice bring character & curiosity into a boring category. It’s functional and fun. Self-aware but not self-serious. Organized with a lil’ outrageousness :)
