If You Know Creative
Embracing main character energy
A different kind of production company
Strategy, identity
In a high-stakes world, it’s ok to be a little high-maintenance.
When Ari & Amanda needed to brand their new boutique production company, we zeroed in on what they have that the bigger dogs usually hired by agencies don’t—they focus on the masterminds behind the camera.
For creative directors & producers working on high-stakes projects, feeling taken care of is everything. Budgets are tightening while expectations are growing. A single shoot can make or break your career. This was the insight that fueled all of our creative decision-making.
Put the creative masterminds in the spotlight so they can create their finest work.
Every project is an opportunity to hit it big. But when tensions are high on set, everyone feels it—not just the PAs.
Good working relationships unlock great, game-changing work. And that starts with giving clients the recognition and resources they need to thrive. All of IYK Creative’s identity is focused on making clients feel seen. Because it’s ok to embrace your main character energy if it means doing your best work.
