Be opinionated
Brand strategy & design to drive your next stage of growth
Meet the regulars
it all starts with one question
“Why should anyone care?”
Off-Menu brings clarity. We help you develop your POV—why you exist, what makes you different, and most importantly, why anyone should give a damn.
We do two things and we do them well
We find your POV
The thing that sets you apart. The reason people should care. This becomes your north star.
Positioning
narrative
voice & tone
messaging
We bring your POV to life
Every detail ladders up to one thing: an opinionated brand people remember.
brand identity
website design
copywriting
Marketing
what makes us different
We help you say the thing everyone feels but nobody has put into words yet. The kind that create that "holy sh*t, where have you been my entire life" reactions. Then we build your brand with AI in mind, to help your team move fast.
Nice words from nice people
"Elan is like our adopted fourth co-founder."
Atikih, CEO at Acctual
“Something about helping me rally the company around a new exciting direction”
Gareth, Head of Marketing at Bridge
"Elan & Rosh are extremely good at what they do. An incredible strategy, design 1-2 punch.
Shira, Founder at Giftr
"Our go to partner for marketing and storytelling"
Philip, VP of Marketing at Scale
"What started as an project has evolved into an extension of our team."
Yuri, Head of Marketing at Klarity
"It's rare to find a team who cares as much as you."
Nichole, GP at Wischoff Ventures
"What started as an project has evolved into an extension of our team."
Fred, Co-founder at Finder
"The best storytellers I've ever worked with."
Gareth, Head of Marketing at Bridge
"The best storytellers I've ever worked with."
Gareth, Head of Marketing at Bridge
"Elan is like our adopted fourth co-founder."
Atikih, CEO at Acctual
"They absolutely nailed it."
Doron, Co-founder at Founder
"Elan & Rosh are extremely good at what they do. An incredible strategy, design 1-2 punch."
Shira, Founder at Giftr
"Our go to partner for marketing and storytelling."
Philip, VP of Marketing at Scale
"What started as an project has evolved into an extension of our team."
Yuri, Head of Marketing at Klarity
"10/10, no notes."
Fred, Co-founder at Finder
"It's rare to find a team who cares as much as you."
Nichole, GP at Wischoff Ventures
"The best storytellers I've ever worked with."
Gareth, Head of Marketing at Bridge
"They looked into our souls and found something in us we didn't know was there."
Kristin, CEO at Glonuts
Got questions?
What do you mean by "brand"?
Your brand is your POV made tangible. It's how you explain why you exist, what makes you different, and why anyone should care. We turn that into positioning, messaging, voice, visual identity, and design that drives growth.
When is the right time to invest in brand?
Whenever you're at an inflection point: going to market, rebranding, challenging incumbents, going premium, scaling to mainstream, or creating a new category. These are the moments when a clear POV becomes the thing that unlocks your next stage of growth
What does a typical engagement look like?
Strategy engagements run about 4 weeks and focus on finding your POV: positioning, messaging, and voice. Full strategy + design projects run 8-12 weeks and include bringing that POV to life through identity, website, and campaigns. Both include weekly updates so you see the work compound in real-time.
How do you measure the impact of brand?
Pipeline, conversion, retention, recruiting velocity, pricing power. We treat brand as a growth engine, and every decision from positioning to pixels is made with business outcomes in mind.
How is Off-Menu different from a traditional agency?
We're best in the world at finding the "holy sh*t" insight, the thing everyone in your space feels but nobody's said yet. Then we turn it into a brand people actually care about through storytelling, design, & marketing.
Ready to
drive growth?
