Mento
Building the most transparent protocol in the world
Stablecoins-as-a-service
Strategy, creative direction
It’s rough for people who’ve been around the blockchain.
It’s the low of the 2021 bear market. Luna had just collapsed. Then 3AC. Not to mention FTX. People had trust issues. And who could blame them? New, decentralized tech had shattered too many hearts and wallets.
This was the landscape Mento was working with when they launched their stablecoin platform. The entire web3 ecosystem was supposed to remove the question of trust, but it backfired. So instead of trying to play it cool, we addressed the elephant in the room head-on.
Give the world permission to be skeptical.
We positioned Mento as an antidote to the volatility of the landscape, and we didn’t do it with more false promises. Instead, we gave the world permission to be skeptical. To pick us apart. To doubt everything we’re saying and find out for themselves. The brand’s identity reflects its commitment to transparency—in smart contracts, product features, collateral, what happens in company board meetings, everything.
