So, who are you people?
Good question! Off-Menu is a brand studio founded by Elan Miller to solve a crucial problem:
It's never been easier to launch something new, while it's never been harder to get people to care.
We’ve learned from experience that story is the best tool to make that happen. Because people don’t really care about "design."
We crave stories.
And while there are a ton of agencies that can give you a glow-up or make you look cool, cool doesn’t convert. A compelling story does.
What do you mean by story?
So glad you asked, because we can nerd out on this stuff all day.
High level, it’s a distinctive
, aspirational
, culturally relevant
point of view that’s rooted in people’s real emotional needs. In other words: a why that makes the world care.
That’s what makes Nike, Nike.
That’s what makes Nike, Nike. They’ve consistently linked themselves to a meaningful human story about determination, triumph against the odds, celebrating human achievement — and the innovation that helps top athletes reach even higher heights.
And it’s what helps companies like Perplexity break away from the pack.
And it’s what helps new companies like Perplexity break away from the pack. They have a compelling story to tell about ‘serving the world’s curiosity.’ It informs everything they do, and it makes people care.
If you have a POV like that as your foundation, everything else — your brand, your product strategy, the way you talk and who you hire — emerges organically.
Ok. But why are you the ones I should trust to tell it?
Coming in with the hardball! Fair enough.
Because we’ve been in your shoes
. Elan was a VC-backed founder, so we know what it’s like to need to break through. We know what you need, and just as importantly, what you don’t.
So, we don’t give you vibes or agency bullshit. We get obsessed with your business, diving deeper and searching wider to unlock a "why" that earns attention and rewires your company for growth.
Okay, I get it. You’re obsessed with story. But I need design. Do you do that too?
You bet. We’re full-service.
Brand design,
, web design
, copywriting
, product design
, go-to-market
— you name it, we can help.
And the best part is, your visual ID will be authentic to who you are, distinctive, and cohesive, because it’s all rooted in — you guessed it! —
your story.
I want this story that you speak of. The kind that creates internal and external clarity, earns attention, and drives organic growth.
I want to use that story to create an authentic, captivating brand. And I want it all from the studio known as Off-Menu.
How do I start?
You ok? You just sound a little… different.
Anyway, we’re happy to help.
Thanks! Know a good dog park around here?
For sure. Check out Fort Greene Park at off-leash hours.
