Aleo
Giving privacy tech the glow-up no one expected
A privacy-focused L1 blockchain
Strategy, identity, type & web design
When privacy is a hot topic, it’s never a good thing.
A developer working on privacy tech is like a celebrity giving a public apology after an epic PR blunder. At best, it’s table stakes. At worst it can destroy your reputation.
Customers don’t think about privacy when it’s working. But if your app gets hacked and their data breaches, all hell breaks loose. For developers, thinking about privacy is daunting. So how do they reframe their thinking without years of cognitive behavioral therapy?
Create a lifestyle brand that gives developers the edge they deserve.
When data privacy is so doom & gloom, it’s hard to want to break out the pom poms and rally behind it. Let alone touch it with a ten-foot pole.
We had to inspire an extremely technical team to build a movement around their technology. So we created a brand identity that leans into the dark, mysterious, badassery of building an actually secure internet. One that’s Zero-knowledge by design.
